Strategic Branding · — Brand Identity Concept

CapCut
Streetwear

Cut · Create · Express

Client

CapCut · Contra Challenge

Scope

Logo Design · Brand Identity · Campaign Posters · Packaging · Merchandise

Year

2026

CapCut Streetwear — Brand Identity Concept
01 — The Concept

What If CapCut Were a Streetwear Brand?

What if CapCut were not a creative tool, but a streetwear brand born in Tokyo? This concept brand keeps the core DNA — cut, create, express — and translates it into fashion. The scissors evolve into a human figure: a creator, a cutter, a rebel. The red circle is simultaneously the figure's head and the Rising Sun of the Japanese flag. The palette of electric yellow, navy blue and lacquer red channels the energy of 1980s Japanese advertising — bold, loud, unapologetic.

CapCut Streetwear — Concept development CapCut Streetwear — Brand exploration
02 — The Logo

Cut. Create. Express.

The scissors evolve into a human figure — a creator, a cutter, a rebel. The red circle is simultaneously the figure's head and the Rising Sun of the Japanese flag. A mark that works as a logo, a stamp, a sticker, a patch.

CapCut Streetwear — Logo design
03 — Campaign Posters

1980s Tokyo Energy

The campaign aesthetic channels the bold, loud, unapologetic energy of 1980s Japanese advertising. Electric yellow backgrounds, hard typography, lacquer red accents. Each poster is a statement.

CapCut Streetwear — Campaign poster CapCut Streetwear — Campaign poster
CapCut Streetwear — Campaign poster full
04 — Packaging & Merchandise

The Brand in Every Detail

The identity extends across every touchpoint — shopping bags, tags, boxes, apparel. The same visual language, scaled from a hang tag to a billboard.

CapCut Streetwear — Packaging CapCut Streetwear — Packaging detail
CapCut Streetwear — Merchandise CapCut Streetwear — Merchandise detail
"Cut, create, express — a brand that wears its tools on its sleeve."
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